Top 30 Questions to Answer for ICOs

Almost everyone stumbles upon terms like ICO, Blockchain and Cryptocurrency every now and then. What most of them do is stay away from these dreaded terms, do some research and study them carefully. It is easy to expect difference but challenging to study for the same. For those studio readers who want to carefully evaluate and choose what to look for in an ICO, we present a list of questions to ask before launching/investing in any ICO.

Here is the ultimate ICO checklist designed specifically for evaluating an ICO project with the why, what, when, how, if and BUT:


Is the project explainable in less than 60 seconds?

Have you set the ICO start and end date? How many coins will be sold at this stage?

Are the instructions clear for new investors to participate in ICOs?

Do you offer any discounts or incentives to early offer grabbers?

What are the minimum and maximum times of the pre-sale/ICO cap set?

What is your estimated conversion rate?

Is the project open source? Where to find the source code?

What is your token type and what will be the sole purpose of launching a thorough crowdsale?


Who are your competitors? Where are they located and what is their target market?

What is your competitive advantage and how do you get ahead at the same time?

How long will it take to launch and implement marketing strategies?

In how many languages ​​will you deliver your white papers and advertising initiatives?

What is your total addressable market (TAM) and what is your estimated impact on share?

How many exchange platforms do you plan to be listed on?

Expert Guide:

Who are the founders and what is their background?

Who is included in your list of advisors and backend team? Are their public track records and credentials available?

Who are the existing and potential partners?

Is there a clear roadmap available for investors, partners and advisors?

Will you be conducting an event, seminar, webinar or giving away an award?

Do you provide any expert guidance on free chat or skype calls?


Are there any other limitations or hidden costs?

How much are your employees and bounty hunters paid?

How will you use the money raised?

Would you pay someone in tokens? If so, how will they sell tokens on the market?

What do you do with unsold tokens?

What kind of costs do you expect?

Code of Conduct:

Is your project corporate or non-corporate entity?

Do you agree with your country’s respective securities and exchange board?

What are the social media links to your official accounts?

Have you provided your web address and your contact details?

These are some suggestions for ICO evaluation and ICO research, as many have googled. Investors can refer to these tips before investing in ICOs and companies will definitely find this checklist useful to implement.

To conclude, ICO success rate depends on a wide range of factors ranging from proper planning, end-to-end ICO management, pitch-perfect marketing and advertising strategy, etc.

Thank you for showing interest until the end of the article.