Social media is a combination of online communication channels committed to group-based input, communication, information sharing, and relationships. A variety of applications and websites dedicated to social networks, blogging, forums, wikis, and social bookmarking constitute different types of social media. The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Social websites Buzznet, Wehearit, and Friendster have an estimated 100,000,000 registered users. Although there are many different types of social media, they share many common features such as consumers creating service-based profiles for websites and applications that are designed and supported by the association. Sharing of user generated material, such as digital images, posts, videos, comments and data through online interfaces. All forms of social media are interactive Internet applications that enable the growth of online social networks by linking user profiles to other individuals or groups.
Users typically interact with social media facilities through web-based tools on computers, or by downloading services from Internet applications to their cell phones. Through these services, users can create highly collaborative platforms through which individuals, groups, and organizations can share, co-create Can, dispute, and modify user-generated data or pre-made content displayed online. They represent substantial and prevalent changes in communication between businesses, organizations, societies and individuals. It has changed the communication between individuals and large organizations. Researchers study these changes and new technologies are introduced as a result of these changes. It differs from conventional print and electronic media in various aspects such as perception, customer, value, reach, incidence, interaction, consumption, proximity and sustainability. Its channels operate in a dialogic mode of transmission whereas old-style media uses a monologic mode of transmission.
Facebook is widely used in all countries, with 84 percent of young Americans using it. About 60 percent of teenagers have social media profiles, most people spend at least two hours a day on social networking sites, and the time spent on these sites is more than the time spent on other types of sites. The total time spent on social sites in the US was 66 billion minutes in 2012 and now it has reached 121 billion minutes. It has become a source of professional potential and financial gain.
Social media has many good and bad effects. It offers an opportunity to connect with real or virtual groups and is a real promotional tool for businesses, financiers, charities as well as support groups, politicians and administrations. Its substantial use has also been proven to cause grief, cyberbullying, online harassment and stalking.
We can’t define social media by its ability to bring people together, this description can be like telegraph and telephone, in fact social media is commonly used to refer to social networking sites such as: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram and WeChat. Their private profiles allow them to share ideas, pictures, videos, talk to each other and update each other with new things, events and happenings while going about their daily tasks and routines.
The specialty of social media is that content spreads like a virus
Sometimes content posted on social sites has the potential to spread like a virus on social networks. Users will reshare content posted by other users on their social networks, which will result in more shares. Posts like North Korea’s nuclear bomb explosion, fast-breaking news like the news of Michelle Jackson’s death crash Internet servers because the news is quickly shared and re-shared by people using social networking sites. It is the concept of spreading a viral disease from one infected person to another. Some individuals, groups and organizations use this viral spreading of a news story as an effective means of promotion.
Use of cellular applications
The use of mobile phones to access sites is a major reason for the popularity of these sites, now it is easier, more private and cheaper than ever to use social media, smartphones have made the internet a very “handy” thing to use by the younger generation. Now the youth spend more time interacting on social media sites than watching TV. Every type of site can be accessed easily with smartphones, adding content, sharing, sending, receiving, status updates, voice and video calls can be done more easily without using a desktop computer or laptop. The use of Wi-Fi technology has enabled the use of an Internet connection by the entire members of a family. All family members can use the Internet sites according to their own preferences, flexibility of time and privacy. Mobile applications like WhatsApp, Skype are widely used for making video calls, YouTube is used to watch videos, Facebook is used by mobile users to share videos, images, texts and status updates. Mobile social media refers to media consumption on mobile phone sets such as smartphones. Mobile applications allow the creation, exchange and dissemination of user-generated content. Location and time sensitivity are important factors for accessing social media via mobile devices.
Location and time sensitivity have given mobile devices an edge over desktop computers to help companies expand their business with marketing and advertising. Mobile containers can be used for inquiries, communications, sales promotions or discounts, and affiliate growth programs.
Social sites use social plans, creating stages that are equally helpful for users, industries and nets with e-commerce or online consumption. Users post comments about a company’s products or services with their online friends and associates. The company gains because it gains awareness of how its product or service is perceived by customers. Apps like Amazon.com and Pinterest influence a mounting trend in the acceptance and accessibility of e-commerce or online consumption.